Over the summer we had the opportunity to film a video series for Settle Bulgaria with local people of interest, including national Taekwondo champion Kalo Binev and Beauty Influencer Iliana Krusteva. This multi-episode series was inspired by a different genre of popular content that let us test our storytelling skills from Vogue to Goop to the UFC inspired production.

Each episode was delivered in a package of 4 videos for social media, including an episode teaser, long format YouTube video, product demo and a click-bait video – all aimed to leverage organic reach.