We kick off the first LEVERAGE Podcast, episode 1 with a good friend and creative collaborator.

Automotive photographer Deyan Yordanov shoots internationally for brands like Mercedes Benz, Audi, BMW and Porsche. We talk about turbocharging companies marketing with killer images, light painting, composite photography, why it is so “expensive” and the opportunities for creatives in this market.

See more of Deyan’s work: didoriginal.com and follow him on instagram @didoriginal